Election Marketing

Design pitch for building marquee advertising a pre-election exhibition.

Sketches & Notes

SKETCHES

Nightly News

Election Candidates Photos

VOTE Gendered Character Shapes

Tipping Point of One Vote

SKETCHES

Lenticular Dimensions

Trump is President: Call to Action

Vintage Ballots

Voting Booth

Facebook Emoji

NOTES

Goals & Impact of Design

Proposal 1: Recognizable Faces

Recognizable Faces

Reversal of the hyper-detailed photos. This poster tests the recognizability of the candidate's faces. The faces are easier to identify at a distance, but less clear as visitors approach the entrance of the Newseum.

Proposal 2: Nightly News Coverage

Utilizing the graphics of nightly news broadcast, this poster adds motion and dimension to attract viewers.

Proposal 3: Bipartisan Lenticular Signage

The bipartisan party system lends itself well to the triangular lenticular signage system. One side shows the Democratic donkey while the other shows the Republican elephant.