Sketches & Notes
Idea 1: Recognizable Faces
Reversal of the hyper-detailed photos. This poster tests the recognizability of the candidate's faces. The faces are easier to identify at a distance, but less clear as visitors approach the entrance of the Newseum.
Idea 2: Nightly News Coverage
Utilizing the graphics of nightly news broadcast, this poster adds motion and dimension to attract viewers.
Idea 3: Bipartisan Lenticular Signage
The bipartisan party system lends itself well to the triangular lenticular signage system. One side shows the Democratic donkey while the other shows the Republican elephant.